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Watch: Fur return with visuals for single ‘What Would I Do?’

Having opened The Nest for our stage at this years Truck Festival, Brighton four piece, Fur were able to show off their 60’s inspired sounds that have garnered them an array of buzz as well as cementing themselves as one of Brighton’s finest up and coming talents. With people discussing whether the South Coast band could be seen as the next Beatles pop hitmakers or not, the band go from strength to strength especially with the release of their latest single ‘What Would I Do?’.

The four piece have now showcased their brand new video for their latest single which sees the Edward Zorab & Jakob Thorhallsson directed video bring the bands throwback sounds to the screen. The visuals of the video draw attention to the bands 60’s aesthetic with polo necks and blazers galore as well as the variation between the bright and darker coloured shots give the sense that this band understand their influences and want to show them to the world. The song based around the idea of people in your life becoming distant in such a short period of time is visualised by unnecessary phone calls, lonely word searches and the solitary mirror reflections provide an excellent visual representation of the Fur’s brilliant lyrical work.

Don’t take our word for it, check out the brand new video below and revel in Fur’s wonderful talents in the glorious sunshine.

Posted by Callum McCormack on 27 Jul 2018.