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In Photos: Behind the Scenes of VLURE’s New Video for ‘I Won’t Run (From Love)’

Glasgow’s VLURE have released their new single ‘I Won’t Run (From Love)’ as they build towards the release of their debut EP.

The new single, once again, highlights the five piece’s ability to transcend across a scope of sounds whilst keeping their signature feeling in tact. ‘I Won’t Run (From Love)’ could been seen as ‘Euphoria’s pop track and the single comes with a video directed by Martin Allison.

Speaking about the track, the band note: In order to have the wonderful people we know in our lives, we first have to learn to become vulnerable. This isn’t something that is inherently natural, we are animals at our core, or have been hurt in our past. If or when the time comes; instead of fighting the feeling, we stand our ground and let barriers fall, there’s something beautiful about the trust we have in one and other to allow friendships, partnerships and all other relationships flourish. It may come with age. It may come through growth. It’ll always be there, the chance of being hurt. Without that we will not truly feel alive.

Photographer, Oli Erskine was in attendance on the day to give us BTS access to the video shoot and welcome us a step closer to the world of VLURE with some incredible portraits. Enjoy below.

All photos by Oli Erskine.

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