If you’ve not invested the time into Brighton’s Fur just yet, it’s probably best that you address that situation now. The South Coast four piece indulge in throwback sounds of the fifties and sixties to create unapologetic pop songs ready for the masses. Whilst their output so far is minimal, it’s certainly made an impact. For example, single ‘If You Know That I’m Lonely’ has hit over 1million views on YouTube and sent listeners into comment battles to decide once and for all whether they’re the next Beatles or Mac Demarco. Either way it looks like a rosy future for the band. Since then the band have had a stint on the road with Mod Prince, Miles Kane, been asked to join Sports Team at Scala, and have announced their biggest London headline to date at Camden Assembly on July 16th.
With the big gig approaching, Murray, Harry, Tav and Flynn have decided to satisfy some wet appetites and release new single ‘What Would I Do?’. The new single unashamedly takes you to Spector (Phil, not the band) era production crossed with the Doo-Wop heartbreak we’ve come to expect from the band. We wanted to dig into the story behind the new single, so we asked the band what the song was about; “It’s based around the realisation and actuality of the people who surround you at any given time can quickly become distant and not part of your life and maybe having feelings of sadness towards the uncertainty of not having familiar faces around in your life”.
Fur are clearly a band with ambition beyond the buzz, taking care of every element of their songs and in new single ‘What Would I Do?’ display dynamism with a side to the band we haven’t seen before. Listen below.
Photo by Julia Nala