Track: Viji – ‘Down’
Commencing a new era in London’s alternative music scene, Viji’s new scream-along crescendo tune showcases an impeccable range of songwriting talent and the ability to create an earworm of a hook.
What They Said: “‘Down’ is a song about tapping into your creative potential. I have this thing where the happier I am the less I create. I think a lot of artists can relate to that. There is also a short story by Murakami that follows this female protagonist who is happily living her family life until one day, she stops sleeping. She then spends all of these extra hours in the day to read, and do whatever SHE wants. Realising that you only really claim your individualism in these moments is a big theme in my songwriting… Do you have to suffer to create?”.
Label: Speedy Wunderground
Producer: Dan Carey
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