In Photos: Rabbit Baby AW24 – An evening of fashion, art and music.

Ahead of London Fashion Week 2024, trailblazer Sophie Spratley returned to The George Tavern in East London to showcase her latest collection with an evening of fashion, art and music.

The subject of a whirlwind fashion story, Rabbit was launched as a brand in 2022, after Spratley attended a Dover Street Market party wearing one of her designs, which got her noticed and picked up by the prestigious stockist. Two years on the Kingston graduate has built a loyal following around her playful and ethereal collections. Spratley has worked closely with bands in the music scene straddling London and Bristol, the latter being where she is currently based. Most notably BBC Radio 1’s Sound of 2024 ‘The Last Dinner Party’ who are regularly kitted out in Rabbit on stage.

Spratley reimagines the catwalk as a multi-faceted experience. The designer transformed the popular East-end joint into a home fitting for her Rabbit kingdom. Candle-lit tables and blossoming roses adorned the venue, as models in billowing dresses flitted around ahead of the catwalk. Stop-motion animations from knitwear designer Tildy Mayhew and artist Summer Morrison were projected onto the walls as artistic additions to the Rabbit world.

The designer graced the stage to introduce her latest collection, ‘I Live In A Castle With My Rockstar Boyfriend,’ “which unfortunately is not true yet,” she quipped “but it’s a dream, I love creating things that help make your dreams into reality.”

Soundtracked by gothic princess Gretel Hänlyn, who opened the show in an iridescent flared mini dress, the energy of Spratleys’ latest collection was nothing short of ecstatic. A flurry of signature Rabbit empire line dresses filtered out onto the stage, with fresh psychedelic accents of coral pink and neon green and yellow. Regal-grunge elements were introduced with velvet jumpsuits and dresses, in rich shades of navy and berry-red.

In true Rabbit style, intricate knitted pieces ran throughout the collection, fashioned with star and moon motifs alongside the occasional castle. Scarves featured heavily, acting as a casual addition of knitted rabbits and folk iconography, paired with dark navy trousers or knitted dresses. Screenprinted keys, castles and of course, rabbits were a regular occurrence, a nod to the practice of hand-craft which lies at the heart of Rabbit designs. The collection was complete with an array of brightly coloured tights and socks, an extension of the designers’ newfound psychedelic flair in collaboration with Centre Half.

The showcase continued into the remainder of the evening with each respective act styled in a Rabbit look of some variety. Gretel Hänlyn fired up the audience with a punchy selection of tunes accompanied by her rich vocals. Highlights included ‘Wiggy’ a grungy track reminiscent of ‘The Pixies’ and inspired by Hänlyns’ cat.
Next up was Bristol four-piece ‘My First Time’ with an energetic post-punk meets pop set. Vocalist Isaac Stroud-Allen commanded the room with no-nonsense catchy vocals and a stage presence reminiscent of Ferris Bueller re-born as a rockstar. The evening continued, handing over to producer and cellist Abi Asisa for an experimental production in collaboration with artist ‘THE NARRATOR.’ A compelling and suitably ethereal layering of vocals took place between the duo, with the audience seated attentively around the stage.

‘Agata and The Rabbits’ were next to hold place. A newly formed five-piece led by musician Agata captivated the audience with a selection of melancholy sounds, including the powerful single ‘Unusual Behavior.’ The final act of the evening was atmospheric London-based five-piece ‘Velvetine.’ Fronted by enigmatic vocalist Mia Scarlet, the gothic sound of ‘Velvetine’ was transcendental as the band ended the evening with head-banger ‘Hideaway.’

Speaking with Spratley, the designer remarked that while envisioning the collection “I was imagining I was the girlfriend of Marc Bolan,” with one of her favourite pieces being a pair of lime green trousers inspired by his wardrobe. When asked where the tale of Rabbit is headed, Spratley remarks that no matter how wide the Rabbit universe may expand “the final resting place of my clothes is in the world of music.”

Photos by Willow Shields

Make Up by Emily Wood

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Also Read: Story Telling and Disheveled Rock Princesses with rabbit’s Sophie Spratley

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